Last year I wrote about attending my first Agent Reboot event. I went back again this year for another helping of real estate geekery.
The best thing about Agent Reboot events is the ridiculous amount of practical advice. You won’t get much in the way of advertising or sales pitches or what Jason Falls calls the “tree-hugging, Kumbayah BS” approach to social media.
I felt the biggest difference between last year’s event and this year was a shift away from technology (iPad, Mobile Apps, QR Codes) to focusing on content marketing and making real social connections.
Facebook For Real Estate
Facebook got the lion’s share of attention. There was a great talk on using demographic-based targeted ads to reach very specific segments of your market. Facebook won’t work for lead generation unless you share useful content so plenty of examples of what works were shown. You should also create a “content strategy” to keep things fresh.
Google+ got only a few mentions. I think a session on how to use it would have been very helpful. There are serious SEO benefits to using Google Plus and you’re content is more likely to be seen by your friends and followers than on Facebook. Staking your claim on Google+ now can help differentiate you from the rest of the pack and reach a new audience.
Avoiding Social Media Disasters
What NOT to do is just as important. Katie Lance’s “How Not To Suck At Twitter” talk laid out some easy to follow best practices, like not using “Thanks for Following Me!” auto-DMs or posting only listings. Not being annoying is the best way to grow your follower count!
Technology wasn’t completely left out. There were demos of how to use Google Docs for collaboration and plenty of web and mobile apps to help you run your business and manage your social media efforts.
I had the pleasure of meeting well known real estate blogger Jay Thompson (aka Pheonix Real Estate Guy) who recently joined Zillow (in fact he joked several times about it only being his 8th day on the job). Jay gave an overview of some of the useful but lesser known tools that Zillow offers.
Putting the Lessons into Practice
Jeff Kershner of Silver Crown Real Estate was brought onstage as an example of how a someone can be take what they learn at Agent Reboot and use in the real world. Jeff created his Twitter account at last year’s event. He now has over 850 followers.
Shortly after that he began blogging. He used the Real Estate focused AgentPress theme from StudioPress (affiliate link) on his WordPress blog where he posts about his local market.
Join the Party!
Besides all the great info shared, being at an event with over 400 other people is also a great networking event. The Twitter back channel at any event is a way to meet new people. I also got to meet a handful of people I know online but hadn’t met in person yet!
Did you attend an Agent Reboot event this year? I’d love to hear what you thought too. Let me know in the comments what you took away from it!