Social + Software
In the late 60′s Johnny Cash had turned his life around. After years of heavy drug use and reckless behavior he had regained control of his personal demons. With his personal life back on track he needed a way to jump-start his musical career. Then in 1968 Cash went to Folsom State Prison. The “Man in Black” had an [...]
I hate to admit it, but I’m not a tough guy. I like to think I am, or could be at least, but I’m not. I have a low tolerance for pain and I know I couldn’t put in a 12 hour day of back-breaking work. That doesn’t stop me from watching shows about jobs [...]
1. 5 Ways Facebook Contests Boost a Fan Page Hosting a contest on Facebook can draw more people to your page and increase fan engagement. Having more of your fans engage with your posts will boost traffic and help increase your Facebook page’s Virality. Make sure you follow Facebook’s Promotions Policy concerning contests. 2. Seven [...]
I admit I can't read or talk about the title of Mark Schaefer's latest book without hearing it Bruce Springsteen style “Tramps like us, baby we were born to blooogggggg”. That might be intentional. If so, well played Mr. Schaefer! I haven’t been keeping up with my own blog for the last month or so. [...]
1. Optimizing for Mobile isn’t just for the Big Brands A mobile friendly website is more than just a nice-to-have. An estimated 28% of internet usage comes from mobile devices. That number is only going to grow over the next few years. Small businesses, especially local companies, need to begin targeting mobile users. Retro-fitting your [...]
Facebook measures the interaction between your fans and your page as Virality. Virality is the number of people that have created a story from your post as a percentage of the people who have seen it. The numbers for Talking About This, Reach and Virality can be viewed in your page’s Insights. (For pages with [...]
1. 5 Content Marketing Tactics for Non-Bloggers Consistently Creating interesting content is probably the biggest stumbling block in content marketing. Small business owners are swamped with tasks to begin with. Finding the time to sit down and write a blog post is easy to put off when there are so many other things that need [...]
1. The Writer’s Author Rank Cheat Sheet Google Authorship is still in the early days. There are lot misconceptions and confusion surrounding it. Author Rank has an effect on your search engine rankings, ultimately driving more traffic to your website and improving your online visibility and authority. This “cheat sheet” answers some of the questions [...]
1. Why should I care about WordPress Frameworks? A never-ending holy war discussion in the WordPress community is over which WordPress Framework is the best. There is no one right answer (Unless you ask me, and I say Genesis). Just kidding (but barely). There’s a variety of frameworks to choose from. What’s right for you [...]
