I’ve read Jay’s Convince and Convert blog for quite a while, where he shows how to integrate social media into your overall strategy. His book The Now Revolution (which he co-wrote with Amber Naslund) provides a seven point plan to harness the power of Social Media. It’s a must-read for anyone interested in using the social web for their organization.
This time around for Social Pros Jay teamed up with Eric Boggs of Argyle Social. Together they bring a boatload of experience and practical knowledge to this podcast. I like the way they break up each episode into regular segments (and I hope they keep this format).
Journey to the center of the mind…
Each week we get to crack open Jay’s head and take a peek inside (figuratively though, otherwise this would be a very messy podcast and I suspect the quality and coherence might drop on each subsequent cracking.)
Jay’s “Thought of the Week” is where he shares insights and opinions on a current topic. For example, in Episode 1 he talked about Twitter’s upcoming brand pages and how they sound awfully similar to Facebook.
Lies, Damned Lies, and Statistics…
Eric then takes a turn with his “Social Media Stat of the week”. Since Eric is a data-driven guy, not unlike me, he takes an in-depth look at the meaning behind the numbers. In episode one he looked into the Edelman Trust Barometer.
Each episode’s guest will be someone actually using social media in the real world, a “social pro” if you will. Ah, now I get it!
If the first episode’s guest is any indication these should be some heavy hitters! (Episode’s 2 scheduled guest is Ford’s head of social media Scott Monty).
The numbers of this project are pretty impressive: 2000 square foot facility, 50 staff members and volunteers, 100 square feet of monitor wall, and even 300 square feet of whiteboard alone!
I-I-I-I Work Out…
They finish off the episode with the “Work It Out” segment, which has Jay, Eric and guest taking a request from a listener about a specific social media problem they are facing. I think it’ll be nice to hear the different viewpoints.
The podcast is available via RSS Feed or iTunes. As a nice bonus, a full transcription of each episode will also be available.
I think you should definitely carve out a half hour a week to listen to this one!