Social + Software
If April starts with fibs and trickery on April Fools Day, it should end with honesty. That’s what author M.Hirsch Goldberg was thinking in the early 1990′s when he declared April 30th National Honesty Day. What better way to celebrate than to be brutally honest with ourselves. Take a long look at your blogging efforts. [...]
1. 5 Ways Facebook Contests Boost a Fan Page Hosting a contest on Facebook can draw more people to your page and increase fan engagement. Having more of your fans engage with your posts will boost traffic and help increase your Facebook page’s Virality. Make sure you follow Facebook’s Promotions Policy concerning contests. 2. Seven [...]
I admit I can't read or talk about the title of Mark Schaefer's latest book without hearing it Bruce Springsteen style “Tramps like us, baby we were born to blooogggggg”. That might be intentional. If so, well played Mr. Schaefer! I haven’t been keeping up with my own blog for the last month or so. [...]
1. Optimizing for Mobile isn’t just for the Big Brands A mobile friendly website is more than just a nice-to-have. An estimated 28% of internet usage comes from mobile devices. That number is only going to grow over the next few years. Small businesses, especially local companies, need to begin targeting mobile users. Retro-fitting your [...]
Facebook measures the interaction between your fans and your page as Virality. Virality is the number of people that have created a story from your post as a percentage of the people who have seen it. The numbers for Talking About This, Reach and Virality can be viewed in your page’s Insights. (For pages with [...]
1. 5 Content Marketing Tactics for Non-Bloggers Consistently Creating interesting content is probably the biggest stumbling block in content marketing. Small business owners are swamped with tasks to begin with. Finding the time to sit down and write a blog post is easy to put off when there are so many other things that need [...]
1. The Writer’s Author Rank Cheat Sheet Google Authorship is still in the early days. There are lot misconceptions and confusion surrounding it. Author Rank has an effect on your search engine rankings, ultimately driving more traffic to your website and improving your online visibility and authority. This “cheat sheet” answers some of the questions [...]
1. Why should I care about WordPress Frameworks? A never-ending holy war discussion in the WordPress community is over which WordPress Framework is the best. There is no one right answer (Unless you ask me, and I say Genesis). Just kidding (but barely). There’s a variety of frameworks to choose from. What’s right for you [...]
This Friday Five includes “Post-Couponing tools”, creating a Content Style Guide, getting started on Pinterest, running a successful online promotion and and building instant trust on your website. 1. 6 Post-Couponing Tools for Merchants Getting customers through your doors is hard. So is getting them to come back. One marketing trend is to offer follow-up [...]
There are many factors that can make a piece of content “go viral”. There is no formula. Why content goes viral depends on a lot of factors. And a lot of luck! Focus on making your content sharable, not viral. If I had a nickel penny, every time I heard the advice to “create compelling, [...]
