Friday Five: Facebook Contests, Catchy Headlines and a Rapping Professor

Friday Five 04/12

1. 5 Ways Facebook Contests Boost a Fan Page Hosting a contest on Facebook can draw more people to your page and increase fan engagement. Having more of your fans engage with your posts will boost traffic and help increase your Facebook page’s Virality. Make sure you follow Facebook’s Promotions Policy concerning contests. 2. Seven [...]

5 Steps To Increase Your Facebook Virality

Facebook Virality

Facebook measures the interaction between your fans and your page as Virality. Virality is the number of people that have created a story from your post as a percentage of the people who have seen it. The numbers for Talking About This, Reach and Virality can be viewed in your page’s Insights. (For pages with [...]

Friday 5: Author Rank Cheat Sheet, Google Local, Editorial Calendars 101 & More

Friday 5 03/22

1. The Writer’s Author Rank Cheat Sheet Google Authorship is still in the early days. There are lot misconceptions and confusion surrounding it.  Author Rank has an effect on your search engine rankings, ultimately driving more traffic to your website and improving your online visibility and authority. This “cheat sheet” answers some of the questions [...]

Schedule Your Facebook Brand Page Cover Photos with PageCovery

Facebook Page Cover Photo Scehduler

Ever wish you had a way to schedule changes to your Facebook Page’s cover photo? There’s an app for that. We’ve heard it so many times Apple actually filed a Trademark on for the phrase. But it’s true. For just about anything you can think of there’s probably an app that tries to automate it. [...]

Friday Five 01/18: Graph Search, Analytics, Finding Influencers, APIs and a Toy Story

Friday Five Jan. 18

  1. Facebook Debuts Graph Search, A Natural Language Powered Social Search Engine On Tuesday Facebook announced Graph Search,  the “Third Pillar” of Facebook. News Feed and Timeline being the first two. Graph Search is a new form of social search that returns results based on your friends, Likes, and other connections. You can search [...]

Friday Five 01/11: This Week’s Top Social Media & Tech Stories

Friday Five - Jan 11, 2013

A new feature of my blog this year is the “Friday Five”. Each week I’ll share 5 (or so) links to stories I found interesting or helpful during the past week you may have missed. 1. Social Media Size and Dimension Handbook Designer Frank Kecseti put together a nice social media profile and cover sizing cheat [...]

Facebook Developers Open Graph Road Show

Facebook held their annual F8 Developers Conference last month. The biggest announcement made was the introduction of the (now-delayed) “Timelines” feature, but the biggest news for Facebook developers was improvements made to the Open Graph for social sharing. As part of the F8 push, Facebook is hosting Open Graph Road Show events in several cities [...]

Forget Your Niche! Sometimes It Pays To Be Everything For Everyone.

We’re told time and again to be successful you need to find your niche. Specialize and focus to find your audience. In general this is good advice, but sometimes you can pull off something special by being everything to everybody! Last week I had the chance to meet Don & Lillian Stokes (Americas “First Couple” [...]