The 5 Roles Played By a Social Media Consultant

Social Media Tour Guide Coach Teacher Medic Muse

Social Media Tour Guide Coach Teacher Medic MuseGuru? Ninja? Rockstar? Forget it. If you do any work as a Social Media consultant you’re none of these. And no, being “that guy” and calling yourself that on Twitter doesn’t make it so.

I work mostly with small or local businesses, charitable organizations and individuals. Instead of something sexy sounding I usually play one of the five following roles:

1) Tour Guide

“If you look to your left, you’ll see the new Facebook Timeline for pages… to your right is up & comer Pinterest”

Some people feel like they’re on safari. Each social media channel is an exotic animal even scarier than the last.

It’s my job to show the points of interest, give a little history lesson, and share vital “just in case” survival skills.

2) Coach

A good coach helps you develop and hone your skills. My main job is to help you make corrections to your technique to get the best results.

As a coach I can show you how to do something, but it’s entirely up to you when you step up to the plate to get it done.

Just like a fighter, you’ll do most of your work in the gym behind the scenes. A fighter trains for months before getting in the ring. Only a small percentage of what you do will actually be seen by the public.

3) Teacher

Sometimes my clients need training in a very specific area. You must learn the fundamentals first and then the finer points. Also, you can’t break the rules if you don’t know what they are.

When I start working with a new client I do a lot of the work until they can handle it on their own. I’ll grade them with my feedback and help them in the areas they still need work on.

I often give my clients homework. I ask them to provide specific content or do some research on a competitor. This doesn’t overwhelm them by having a huge to-do list at the very start.

4) Medic

A lot of clients have a laundry list of things they want to do. At times I feel like I’m on M*A*S*H doing triage on the needs of my clients.

You have to solve the most critical problems first. I help determine the priorities and how to address them. Then you build on this to do the rest. You can be a world class surgeon, but if your patient dies on the way to the hospital it doesn’t matter.

5) Muse

My favorite thing is to suggest something to a client and watch them take it to an entirely new level. Just bouncing ideas back and forth can spark their creativity.

On the other hand, I spend a lot of time bringing their ideas back down to Earth. It’s easy to get carried away with what’s possible. It’s vital to evaluate where your time, effort and money will be spent the best.

One of the biggest challenges is to figure out what the right role is for the situation. It’s important for there to be good communication and honestly about needs and expectations from both sides when starting any project.

What is the right role for you?

Which of these roles do you find yourself filling the most? Which do you think would be the most helpful for you? Share your thoughts in the comments!

Five Approaches to Solving Any Problem

There’s a old saying that when the only tool you have is a hammer, every problem looks like a nail, but you can’t fall into the trap of using the same approach for every problem and hope to have much success. In fact, most problems or projects have several possible solutions. The trick is finding the right one for the situation.

I’ve spent over a dozen years working in software development, and over those years I’ve found that a fix for any problem tends to fall into one of five categories: Brute Force, Kludge, Hack, Elegant and Ideal.

There is a project management concept called the “Golden Triangle”. At each of its points are Time, Money and Resources. Shrinking any one side will expand the others. Shorten time and you’ll need more money and resources. Take away resources and you’ll need more time. The right solution depends on the constraints you are working under. First though, let’s take away any constraints for a minute and consider five approaches to solving any problem.

Brute Force. The “just make it work” approach. This is the quickest, but a brute force solution is probably not a long-term fix. The Brute Force solution is putting plywood up over a broken window or wrapping duct tape around a broken radiator hose. If your only tool is the hammer, when using the brute force approach it’s probably a sledge hammer!

Kludge. This approach is a often a better choice than brute force, but is still usually a temporary solution. A kludge is far from elegant, but does give you a quick and dirty option. The biggest drawback of a Kludge is that it often can cause new problems, ending up in layer after layer of Kludges cobbled together until the problem is solved.

Hack. A hack is a clever approach to a problem, using something in a way other then its intended use. The Hack is quick and clean, but future changes may break it, or it may break the way something else is supposed to work.

Elegant. An elegant solution not only solves the problem, but does so in a fancy way. The Elegant approach is costly and time-consuming but the result is top-quality. When striving for an Elegant solution you run the risk of “Gold Plating” or adding things that aren’t necessary.

Ideal. The Ideal solution does just enough to provide a solid result to the problem. Any more and you introduce new risks, any less and you’ll need to go back and address the problem again later. It is the right solution given the constraints you are working under.

Remember the words of French writer and aviator Antoine de Saint-Exupery:

Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.

Occam’s Razor, based on the work and philosophy of medieval English philosopher and Franciscan monk William of Ockham, is commonly interpreted as “the simplest answer is usually the right one”. You can also remember this by giving every solution a KISS! (Keep It Simple, Stupid.)

So how can you put these into action? Next time you are faced with a particularly tough problem, grab a sheet of paper and write a very brief description if the problem you’re faced with. Beneath that, write out any constraints such as deadline, project budget, etc.

Now write out each of the five approaches listed above and how you could solve your problem using each approach. It doesn’t need to e detailed, just enough to get the thought process going.

By the time you’ve gotten to writing down the Ideal solution you should have a pretty good idea where you’re going with it. Now take into consideration the constraints you are working with and figure out what will or won’t work with each other type of approach. The final answer may very well be a combination of approaches too!