Book Review: Think Like a Rock Star by Mack Collier

Think Like a Rock Star- Mack Collier

In the late 60′s Johnny Cash had turned his life around. After years of heavy drug use and reckless behavior he had regained control of his personal demons. With his personal life back on track he needed a way to jump-start his musical career. Then in 1968 Cash went to Folsom State Prison. The “Man in Black” had an [...]

4 Motivations for Sharing Content

Motivations for Sharing Content

There are many factors that can make a piece of content “go viral”. There is no formula. Why content goes viral depends on a lot of factors. And a lot of luck! Focus on making your content sharable, not viral. If I had a nickel penny, every time I heard the advice to “create compelling, [...]

SEO Mistakes, Instragram For WordPress and Business Blogging

Friday Five 03/01

1. SEO for WordPress Blogs: Getting the Basics Right WordPress is built to be SEO friendly. It has several SEO features baked right into the base. This doesn’t mean there aren’t additional tweaks you can make to boost your SEO even further. This post has nine essential tips covering covers permalinks, on-page SEO, plugins, Author [...]

Friday Five 02/08: SEO Audits, eBooks, Content Promotion and a Bear named Asa

Friday Five 02/08

1. How To Perform A SEO Audit – FREE $5000 Template Included Many websites are built without focusing on SEO from the start or have outgrown their initial SEO strategy. The first step I take when trying to improve a client’s search rankings is an SEO audit of their existing site. An SEO audit is [...]

Book Review: Return on Relationship

Return on Relationship by Ted Rubin and Kathryn Rose

Over the weekend I read Return on Relationship, a new book by Ted Rubin and Kathryn Rose. Ted Rubin is the Chief Social Marketing Officer of CollectiveBias and a leading social marketing strategist. He is ranked as the #1 CMO on Twitter. Kathryn Rose is a bestselling author of 9 books on social media marketing, a speaker [...]

Friday Five 02/01: Beta Social Media Tools, WordPress for Beginners, MapMaker & More

Friday Five - Feb 01

1) 8 Social Media Tools in Beta Worth Tracking The biggest challenge of effectively using social media is staying up to date on the trends and new tools. Ian Cleary at Razor Social has put together this batch of new tools currently in beta. These tools help manage Twitter, optimize Facebook posts & feeds, socialize [...]

Schedule Your Facebook Brand Page Cover Photos with PageCovery

Facebook Page Cover Photo Scehduler

Ever wish you had a way to schedule changes to your Facebook Page’s cover photo? There’s an app for that. We’ve heard it so many times Apple actually filed a Trademark on for the phrase. But it’s true. For just about anything you can think of there’s probably an app that tries to automate it. [...]

Friday Five 01/25: A New MySpace, Advanced SEO, Native Advertising and a Dolphin in Need

Friday Five 01/25

1. Getting Started With the New Myspace: What Businesses Need to Know There’s a cool new social network you might not know about. It’s called MySpace. Wait… What? MySpace relaunched itself as a social entertainment network. It asks its users to identify as a fan or pick from a list of categories like Musician, Filmmaker, Comedian. [...]

Forget Your Niche! Sometimes It Pays To Be Everything For Everyone.

We’re told time and again to be successful you need to find your niche. Specialize and focus to find your audience. In general this is good advice, but sometimes you can pull off something special by being everything to everybody! Last week I had the chance to meet Don & Lillian Stokes (Americas “First Couple” [...]